Nobody walks up to a 20-tap chalkboard menu knowing exactly what they want. The good news? You don't have to. Your existing drink habits are the best clue to which craft beer style will click for you — and this guide maps the whole journey, start to finish.
The craft beer world has over 100 recognized styles, ranging from light, crisp lagers to thick, dessert-like imperial stouts. Choosing blindly is overwhelming. But choosing from a starting point — something you already enjoy — makes the whole thing feel natural. Think of what follows as a flavour translator.
1 — Your Taste Map: Start With What You Know
Find your starting drink below. Each profile maps directly to craft beer styles you're statistically likely to enjoy — plus a link to explore those styles on BreweryFinder.ca.
I usually drink
Light Lager — Coors Light, Bud Light, Molson Canadian
You value refreshment, crispness, and drinkability. You may not want something that tastes "too much like beer" — at least not yet. The good news is that craft brewing has produced an entire generation of styles built around those same values, just with more character baked in.
Your gateway styles: A craft Kölsch gives you everything you love about your current lager but adds a subtle fruitiness and cleaner finish that makes it noticeably better. A cream ale is even smoother. A well-made craft pilsner delivers that golden sparkle with a faint herbal hop note that tastes purposeful instead of accidental.
I usually drink
Cider — Strongbow, Somersby, local craft cider
Cider drinkers love bright, fruit-forward flavours with a clean, effervescent finish. You're drawn to sweetness balanced by acidity, and you often prefer drinks that feel lighter on the palate than beer typically does. Craft beer has you covered — more than most people realize.
Your gateway styles: A Gose (pronounced go-zuh) is a German wheat beer brewed with coriander and salt — slightly tart, lightly fruity, incredibly refreshing. A kettle sour with fruit additions tastes more like cider than many actual ciders. A Berliner Weisse is tart and light-bodied with lemony brightness.
I usually drink
White Wine — Sauvignon Blanc, Pinot Grigio, Prosecco
White wine drinkers bring a sophisticated palate to the table. You appreciate acidity, aroma complexity, dry finishes, and mineral notes. You're not afraid of flavour — you're just used to a different kind of it. Craft beer has a category that was practically designed for you.
Your gateway styles: A Belgian saison (farmhouse ale) is dry, spicy, aromatic, and complex in the same way a good Sauvignon Blanc is. A Belgian witbier has the orange peel and citrus brightness of a light Prosecco moment. Hazy IPAs made with New Zealand hops taste remarkably like white wine — gooseberry, grass, and stone fruit.
I usually drink
Red Wine — Cabernet, Merlot, Pinot Noir, Malbec
Red wine fans appreciate depth, body, dark fruit, and a satisfying finish. You're not afraid of tannic structure or complexity — you actually seek it out. The malt-forward world of craft beer is your natural home.
Your gateway styles: A Belgian dubbel has the dark dried-fruit notes of a Merlot — fig, raisin, plum — with a warmth that mirrors that familiar red wine glow. An English brown ale is earthy, toasty, and low-bitterness, with a body that feels familiar. A barrel-aged stout rested in wine or bourbon barrels will feel like the most natural craft beer crossover you've ever tasted.
I usually drink
Cocktails — gin & tonic, margarita, whisky sour, Aperol spritz
Cocktail drinkers expect intentional flavour — something with layers, aroma, and a payoff. You're used to drinks that were crafted with purpose and precision. Beer can absolutely deliver that, and the craft industry has leaned hard into it.
Your gateway styles: If you drink gin and tonics, try a Brut IPA or a dry-hopped pilsner — herbal, bitter, and bracingly dry. If you love a margarita or Aperol spritz, a citrusy Gose or fruit Berliner Weisse hits the same refreshing, tart, slightly sweet notes. Whisky sour fans will find a lot to love in a well-made hefeweizen or a smoked porter.
I usually drink
IPAs — and I want to go deeper
You already appreciate hop character and bitterness. Now it's time to explore the enormous range within the IPA universe — and a few styles beyond it that will reward a hop-trained palate.
Your gateway styles: If you drink Hazy IPAs, try a West Coast IPA for a drier, pinier, more classically bitter version. A Double IPA cranks the hop intensity and ABV — same direction, more of everything. A Black IPA gives you roasty coffee notes underneath the hop character. For something different: a Dry-hopped Saison takes the floral, citrus aroma you love from hops and puts it in a completely different base beer.

2 — ABV and IBU: Two Numbers That Actually Matter
Most tap menus list at least two specs alongside each beer: ABV (alcohol content) and IBU (bitterness). You don't need a degree in brewing to use them — but understanding the scale helps you order with confidence.
IBU — International Bitterness Units
Scale: 0 – 120+
Wheat beer: 8–15 · Pale ale: 25–40
Hazy IPA: 40–60 · West Coast IPA: 60–80
ABV — Alcohol by Volume
Typical range: 3.5% – 13%
Session lager: 3.5–4.5% · IPA: 5.5–7%
Belgian tripel: 8–10% · Imperial stout: 10–13%
3 — Why Serving Temperature Changes Everything
Most people drink beer too cold. It's not your fault — commercial beer culture trained you to associate "cold = refreshing" and "warm = bad." But serving temperature is one of the most important variables in how a beer actually tastes. Cold suppresses aroma and softens flavour. As beer warms toward its ideal range, the full character reveals itself.
| Style Category | Ideal Temp | Why It Matters |
|---|---|---|
| Light Lagers, Pilsners, Wheat Beers | 35–40°F / 2–4°C | Crispness and carbonation are the main features — cold serving preserves them perfectly. |
| Pale Ales, IPAs, Kölsch | 45–50°F / 7–10°C | Slightly warmer unlocks hop aroma. Straight-from-fridge cold mutes the citrus and floral notes you're paying for. |
| Ambers, Browns, Scottish Ales | 50–55°F / 10–13°C | Malt complexity — caramel, toffee, bread — blooms at this temperature. Too cold and the beer tastes flat. |
| Stouts, Porters | 50–55°F / 10–13°C | Roasty, chocolate, and coffee notes open up noticeably as the temperature rises. A cold stout tastes one-dimensional. |
| Belgian Ales, Saisons, Tripels | 50–55°F / 10–13°C | Yeast-driven complexity — spice, fruit, funk — is the whole point. It needs warmth to express itself. |
| Barleywines, Imperial Stouts | 55–60°F / 13–16°C | Think of these like a spirit-strength beer. Serve them more like a whisky than a lager — you're looking for depth, not refreshment. |

4 — Flight vs Full Pint: When to Choose Each
This is one of the most practical decisions you'll make at any brewery visit. The answer isn't always "flight first, then pint" — it depends on where you are in your beer journey and how clear a picture you have of what you want.
Order a Flight When...
- checkYou're visiting a brewery for the first time
- checkThe menu has several styles you're curious about
- checkYou want to understand the difference between styles side-by-side
- checkYou're unsure if you'll like a new-to-you style
- checkYou want to identify your preferred taste direction before committing
- checkYou're with a group and want to share the tasting experience
Order a Full Pint When...
- checkYou already know which style you enjoy
- checkThe bartender gave you a confident recommendation
- checkYou've tried the style in a flight and want more
- checkYou're drinking a complex, slow-sipping style (stout, saison, barleywine)
- checkYou want to fully appreciate how a beer evolves as it warms
- checkIt's a limited release and you don't want to miss a full pour
5 — Ready to Find Your Perfect Beer?
You now have the vocabulary and the flavour map. The next step is getting to a taproom and putting it to use. Use BreweryFinder.ca to find craft breweries near you — filter by city, province, amenities, and more.
Find Breweries Near You
Canada's most comprehensive craft brewery directory — filter by city, province, and what matters to you.